Pgdm Syllabus
Approved by AICTE New Delhi, Ministry of Education, Government of India
The PGDM program at Sanjivani Business School follows a comprehensive and industry-aligned course structure, which includes:
Core management subjects providing a strong foundation in business principles.
Specialization courses tailored to specific domains such as marketing, finance, HR, etc.
Elective courses allowing students to explore their areas of interest.
Practical training through internships and live industry projects.
Personality development and soft skills training.
Seminars, workshops, and guest lectures by industry experts.
First Year (I, II, III terms): Core Courses: 54 credits
Internship/Fieldwork: 06 credits
Second Year (IV, V, VI terms): Elective Courses: 42 credits
- Foundations of Management
- Managerial (Micro) Economics
- Indian Economy & Policy
- Business Communication
- Legal and Business Environment (Micro & Macro)
- Indian Ethos and Business Ethics
- Financial Reporting, Statements, and Analysis
- Corporate Finance
- Indian Financial System & Financial Markets
- Marketing Management
- Marketing Research
- Operations Management
- Project Management
- Management Information System
- Human Resources Management
- Managerial Skills for Effectiveness
- Organizational Behavior
- Organization Design
- Corporate Strategy
- Corporate Social Responsibility & Sustainability
- Entrepreneurship
- Business Statistics and Analytics for Decision making
- Quantitative Techniques
Elective Courses (Second Year):
Investment Analysis and Portfolio Management
Managing Banks and Financial Institutions
Project Appraisal and Finance
Valuation
Financial Markets and Services
Mergers, Acquisitions and Corporate Restructuring
Financial Derivatives
International Finance
Behavioral Finance
Taxation
Consumer Behavior
B2B Marketing
Retail Management
Sales and Distribution Management
Marketing to base of Pyramid Consumers
Integrated Marketing Communications/Promotion Strategy
Digital and Social Media Marketing
Product and Brand Management
Services Marketing
International Marketing
Supply Chain and Logistics Management
Quality Toolkit for Managers
Pricing and Revenue Management
Operations Strategy
Sales and Operations Planning
Behavioral Operations Management
Operations Research Applications
Management of Manufacturing Systems
Sourcing Management
Supply Chain Analytics
Manpower Planning, Recruitment, and Selection
Employee Relations
Human Resource Metrics and Analytics
Compensation and Benefits Management
Performance Management Systems
Team Dynamics at Work
Strategic HRM
International HRM
Cross Cultural Management
Understanding Self: Indian Perspective
Data Visualization for Managers
Business Forecasting
Data Science using R Data Mining
Marketing Analytics
Dynamics of family business governance
Finance and tax strategies for family business
Business Regulations
Small Business Promotion
Entrepreneurial Finance
Marketing Analytics
New Product Development
Enterprise Resource Building
Scope, challenges, opportunities
Business planning, projections
Supply chain management
Finance, risk management
Agri-marketing, market research
Government policies, regulations
Sustainable practices, conservation
Entrepreneurship, innovation
Basics, importance, evolution
Website development, optimization
Search engine optimization (SEO)
Pay-per-click (PPC) advertising
Social media marketing
Content marketing, storytelling
Email marketing campaigns
Digital analytics, reporting
Digital marketing strategy
Note: Students have the flexibility to modify the courses based on their own needs and industry demands.
In addition to the core and elective courses, the following alternative programs, with appropriate credits, engage and empower students by allowing them to discuss, debate, and solve real business challenges:
- Outbound Experiential Learning Programs
- Communication Through Theatre Techniques
- Course of Independent Study
- MOOC Courses
- NSE and other similar Certification Programs
- Social Sensitization Projects
- Community Development Projects
- Rural Innovation Projects
- Consulting Projects
- Industry or Academic Internships
- Field/Live Projects
- Global Virtual Team Project
- Study Abroad Program
- Student Exchange Programs
These activities provide students with opportunities to apply their learned skills, develop their personalities, and gain practical experience in real-world business settings.
The PGDM program at Sanjivani Business School follows a comprehensive and industry-aligned course structure, which includes:
Core management subjects providing a strong foundation in business principles.
Specialization courses tailored to specific domains such as marketing, finance, HR, etc.
Elective courses allowing students to explore their areas of interest.
Practical training through internships and live industry projects.
Personality development and soft skills training.
Seminars, workshops, and guest lectures by industry experts.
First Year (I, II, III terms): Core Courses: 54 credits
Internship/Fieldwork: 06 credits
Second Year (IV, V, VI terms): Elective Courses: 42 credits
Foundations of Management
Managerial (Micro) Economics
Indian Economy & Policy
Business Communication
Legal and Business Environment (Micro & Macro)
Indian Ethos and Business Ethics
Financial Reporting, Statements, and Analysis
Corporate Finance
Indian Financial System & Financial Markets
Marketing Management
Marketing Research
Operations Management
Project Management
Management Information System
Human Resources Management
Managerial Skills for Effectiveness
Organizational Behavior
Organization Design
Corporate Strategy
Corporate Social Responsibility & Sustainability
Entrepreneurship
Business Statistics and Analytics for Decision making
Quantitative Techniques
Elective Courses (Second Year):
Investment Analysis and Portfolio Management
Managing Banks and Financial Institutions
Project Appraisal and Finance
Valuation
Financial Markets and Services
Mergers, Acquisitions and Corporate Restructuring
Financial Derivatives
International Finance
Behavioral Finance
Taxation
Consumer Behavior
B2B Marketing
Retail Management
Sales and Distribution Management
Marketing to base of Pyramid Consumers
Integrated Marketing Communications/Promotion Strategy
Digital and Social Media Marketing
Product and Brand Management
Services Marketing
International Marketing
Supply Chain and Logistics Management
Quality Toolkit for Managers
Pricing and Revenue Management
Operations Strategy
Sales and Operations Planning
Behavioral Operations Management
Operations Research Applications
Management of Manufacturing Systems
Sourcing Management
Supply Chain Analytics
Manpower Planning, Recruitment, and Selection
Employee Relations
Human Resource Metrics and Analytics
Compensation and Benefits Management
Performance Management Systems
Team Dynamics at Work
Strategic HRM
International HRM
Cross Cultural Management
Understanding Self: Indian Perspective
Data Visualization for Managers
Business Forecasting
Data Science using R Data Mining
Marketing Analytics
Dynamics of family business governance
Finance and tax strategies for family business
Business Regulations
Small Business Promotion
Entrepreneurial Finance
Marketing Analytics
New Product Development
Enterprise Resource Building
Note: The courses changed as per students and Industry demands
In addition to the core and elective courses, the following alternative programs, with appropriate credits, engage and empower students by allowing them to discuss, debate, and solve real business challenges:
- Outbound Experiential Learning Programs
- Communication Through Theatre Techniques
- Course of Independent Study
- MOOC Courses
- NSE and other similar Certification Programs
- Social Sensitization Projects
- Community Development Projects
- Rural Innovation Projects
- Consulting Projects
- Industry or Academic Internships
- Field/Live Projects
- Global Virtual Team Project
- Study Abroad Program
- Student Exchange Programs
These activities provide students with opportunities to apply their learned skills, develop their personalities, and gain practical experience in real-world business settings.